Social & Community
Social & community for developer tools
I own social strategy and launch distribution across X, Bluesky, LinkedIn, Instagram, and Facebook, turning changelogs and launches into reach, engagement, and clicks, and building the systems and tooling to scale it.
What's included
Social run as infrastructure
Social strategy
A clear plan for what to say, when, and why, mapped to launches and milestones.
Launch distribution
Turn changelogs and announcements into high-frequency, high-signal distribution.
Community engagement
I don't just post. I interact, build trust, and keep your space aligned.
Analytics & attribution
Multi-platform tracking and social-to-signup attribution so decisions are measured.
Newsjacking
Real-time campaigns around the moments your audience is already talking about.
Employee advocacy
Anchor-post and engineer posting programs that turn internal voices into reach.
Content calendars
Know what to say, when, and why, planned end to end.
Custom tooling
I build my own analytics and automation tools (like Lookback) so social runs on data.
Results
By the numbers
- 41M+impressions across 3 months (Kilo)
- 23.2M + 13.9Mimpressions from two Elon Musk amplifications
- 10,700+new followers in 3 months (~40% growth)
- 95,000+engagements in 3 months
- 4.2% → 14.4%LinkedIn engagement rate lift (Kilo)
- 2,899posts shipped in under 3 months
Selected work
Campaigns I've run
FAQ
Social & community, answered
Which platforms do you manage?
X, Bluesky, LinkedIn, Instagram, and Facebook, with strategy, publishing, community engagement, and analytics tailored to where a developer audience actually is.
Do you ghostwrite for founders and DevRel?
Yes. I ghostwrite for founders and DevRel in parallel without any of them sounding ghostwritten, and stand up engineer posting programs that turn internal voices into a repeatable distribution channel.
How do you measure results?
Reach, engagement, and clicks, plus social-to-signup attribution. I've shipped my own analytics tooling so social decisions are measured, not guessed.
More
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Contact
Let's work together.
Tell me about your launch or your community and I'll take it from there. I read every message myself.
Red Lion, York County, PA · Serving York, PA · Remote worldwide